About the guide
About Local SEO Lessons from Home Services
A practical guide for criminal defense lawyers who want to understand local search by comparing it with how home service businesses win urgent, nearby searches, written in plain language.
What we cover
Local SEO Lessons from Home Services covers the urgent-search side of marketing a defense practice: Google profile types, service areas, county and courthouse pages, phone answering, reviews, Local Services Ads and seasonal planning. Each guide takes a habit from home service businesses, explains what fits a criminal defense firm, and ends with steps a firm can take itself.
How these guides are researched
We start from primary sources: Google Business Profile guidelines and help pages, Google’s spam policies and Local Services Ads documentation, and the ABA Model Rules and opinions on lawyer advertising and confidentiality. We add what we see in audits of real defense firm profiles, without naming clients. We don’t publish statistics we can’t source.
Who publishes this guide
This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.
Get in touch
Business: SBD Marketing
Email: info@sbdmarketing.agency
Book a call: sbdmarketing.agency/scheduling
Serving: Criminal defense law firms across the USA
Based in: San Francisco Bay Area, California
Website: sbdmarketing.agency
